Marketing has been there even before some of us were born. But in the recent times things have been changing gradually. When you talk of marketing mostly what comes to mind is tv, radio and newspapers. But with the changing trends in everything and globalization these three are commonly referred to as traditional marketing, and the new or should we say trendy one is SMM (social media marketing). Many companies both startups and already established companies are using smm to get their products out there. And yes this is working for them. It doesn’t matter whether you’re just getting into the business world or you’ve been there for years, what smm can do for you is really great and you’ll sure see some results if its done well. Smm is basically using the normal social media sites that you use on a daily basis to connect with friends but this time round for marketing purposes.
It doesn’t matter what you are offering be it a service or a product it sure will work for you. Lets take a look at facebook for it’s the most commonly used social media and with the highest number of active members though twitter is almost catching up with it. So the question is how do you market using facebook? Most people wont even consider it coz they term it a site for having fun and don’t believe anything meaningful leave alone business can be conducted there. The truth is they are very wrong. “Social media gives word-of-mouth nearly limitless reach If word-of-mouth was limited to face-to-face communication, it would have limited reach. However, online communities and social media extend the reach of WOM.” You can market your business on facebook and make a profit. The next question is how do you go about it? It’s pretty simple. All you need is a facebook page customized to whatever you want (in this case your business). One thing you must consider is the kind of people you’re going to be adding as friends. If your product is for a specific age group then you must be keen on who you send a friend request to. But if you have a general product/service then no worries you can add whoever you want. Make sure you add as many friends as possible; though there is a limit. Because any friend is a potential customer, and always treat your friends with respect coz you never know who’ll be your next client.
Now its time to get the message out and market your product. The golden rule is never spam your friends walls with your product/service marketing. Always mix your marketing stuff with other updates like inspiration quotes to keep your followers captivated. Once in a while give out an offer that’s affordable to all or better still a free offer. You can come up with a free blog on either blogger or WordPress where you can write about what you offer and post your articles as updates for people to read. These are just some of the simple rules you can apply to market yourself or your business to the larger crowd. Remember most people especially the youths facebook more than they read newspapers or watch television. So if you wanna get your message out there and make an impact try using the social sites and you’ll be surprised at the kind of response you’ll get. But if you don’t have the time to do it yourself there are people out there who can do it for you. All you need to do is ask and you’ll get them.
Good luck marketing! Someone once said “For a business, not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.”